Facebook Marketing MCQs (1–50)
Basics & Strategy (1–10)
Facebook Marketing primarily helps businesses to:
a) Increase website traffic
b) Build brand awareness ✅
c) Send emails only
d) Hire employees
Answer: b
Explanation: Facebook marketing helps brands connect with their audience and build awareness.
The Facebook business platform is called:
a) Facebook Ads
b) Meta Business Suite ✅
c) Instagram Ads
d) WhatsApp Business
Answer: b
Explanation: Meta Business Suite manages Facebook and Instagram marketing from one dashboard.
Organic reach on Facebook refers to:
a) Paid ads reach
b) Free distribution of content ✅
c) Video reach only
d) Paid campaigns only
Answer: b
Explanation: Organic reach is the number of people who see your post naturally without ads.
Facebook’s algorithm prioritizes content based on:
a) Chronology
b) Engagement & relevance ✅
c) Number of hashtags
d) Profile picture
Answer: b
Explanation: Algorithm shows posts more likely to engage users.
Boosted posts are:
a) Free posts
b) Paid ads to reach more audience ✅
c) Only images
d) Only videos
Answer: b
Explanation: Boosting a post turns it into a paid ad for more visibility.
Facebook Pixel is used for:
a) Tracking conversions ✅
b) Creating posts
c) Messaging
d) Scheduling content
Answer: a
Explanation: Facebook Pixel tracks actions on your website and helps optimize ad campaigns.
Call-to-action buttons on Facebook help to:
a) Increase clicks & conversions ✅
b) Change profile picture
c) Boost organic reach only
d) Schedule posts
Answer: a
Explanation: CTAs like “Shop Now” or “Sign Up” drive user actions and ROI.
Facebook Insights provides:
a) Engagement, reach, demographics ✅
b) Only followers count
c) Only impressions
d) Only ad costs
Answer: a
Explanation: Insights help marketers analyze content performance and audience behavior.
Engagement rate measures:
a) Likes only
b) Interactions relative to followers ✅
c) Reach only
d) Impressions only
Answer: b
Explanation: Engagement rate shows how well content resonates with your audience.
A Facebook Page is different from a Profile because:
a) Pages are for businesses ✅
b) Profiles are free
c) Pages can’t post
d) Profiles have more analytics
Answer: a
Explanation: Pages are designed for brands, businesses, and public figures, with analytics and ads.
Content & Strategy (11–20)
Optimal posting frequency on Facebook for businesses is:
a) 1–2 times per week ✅
b) Once per day
c) 5–6 times per day
d) Randomly
Answer: a
Explanation: Posting 1–2 times weekly maintains engagement without overwhelming followers.
Facebook Stories last:
a) 12 hours
b) 24 hours ✅
c) 48 hours
d) 1 week
Answer: b
Explanation: Stories disappear after 24 hours unless saved as highlights.
Facebook Live is used for:
a) Real-time engagement & Q&A ✅
b) Posting videos only
c) Scheduling posts
d) Ads only
Answer: a
Explanation: Live sessions increase engagement and connection with audience.
UGC (User-Generated Content) is effective because:
a) Increases trust ✅
b) Reduces followers
c) Lowers engagement
d) Only increases ads
Answer: a
Explanation: UGC builds credibility and authenticity.
Facebook Groups are best for:
a) Community building & engagement ✅
b) Selling products only
c) Ads placement
d) Organic reach only
Answer: a
Explanation: Groups encourage discussion and loyal community growth.
A content calendar helps to:
a) Plan posts strategically ✅
b) Track ads only
c) Delete old content
d) Reduce followers
Answer: a
Explanation: Planning content ensures consistent posting and engagement.
Facebook’s recommended video length for organic posts is:
a) Under 2 minutes ✅
b) 5–10 minutes
c) 15 minutes
d) No limit
Answer: a
Explanation: Short videos retain attention and perform better.
Facebook Carousel posts allow:
a) Multiple images/videos in one post ✅
b) Only one image
c) Only videos
d) Stories only
Answer: a
Explanation: Carousel posts increase engagement and showcase multiple products.
The main benefit of Facebook Ads for businesses is:
a) Targeted reach ✅
b) Random exposure
c) Only impressions
d) Followers growth only
Answer: a
Explanation: Ads allow businesses to reach specific audiences based on demographics, interests, and behaviors.
Using high-quality visuals affects:
a) Engagement ✅
b) Ad cost
c) Followers only
d) No impact
Answer: a
Explanation: Good visuals capture attention and drive higher engagement.
Advertising & Campaigns (21–30)
Campaign objective “Conversions” aims to:
a) Increase website actions ✅
b) Increase followers
c) Boost organic posts
d) Track likes only
Answer: a
Explanation: Conversions focus on actions like purchases or sign-ups.
Facebook Ads can target:
a) Interests, demographics, behaviors ✅
b) Random users
c) Only followers
d) Hashtags only
Answer: a
Explanation: Targeting allows ads to reach people most likely to convert.
Custom Audiences are:
a) Existing contacts ✅
b) Random users
c) Competitor’s followers
d) Only website visitors
Answer: a
Explanation: Custom Audiences let you target people who already interacted with your brand.
Lookalike Audiences are:
a) Similar to your existing audience ✅
b) Random users
c) Only email lists
d) Only website visitors
Answer: a
Explanation: Lookalikes help reach new users similar to your best customers.
CTR (Click-Through Rate) measures:
a) Percentage of users who clicked ✅
b) Percentage of followers
c) Engagement rate only
d) Impressions only
Answer: a
Explanation: CTR shows ad effectiveness in driving clicks.
Facebook Ads placement options include:
a) Feed, Stories, Messenger, Right Column ✅
b) Only Feed
c) Only Stories
d) Only Messenger
Answer: a
Explanation: Multiple placements maximize reach and performance.
Ad relevance score affects:
a) Cost & delivery ✅
b) Follower growth
c) Engagement only
d) Post impressions
Answer: a
Explanation: Relevant ads cost less and perform better.
Budget type for ads can be:
a) Daily or Lifetime ✅
b) Weekly only
c) Monthly only
d) Unlimited
Answer: a
Explanation: Daily & Lifetime budgets control ad spend efficiently.
Retargeting campaigns are used to:
a) Reach previous website visitors ✅
b) Reach new users only
c) Boost organic posts
d) Create pages
Answer: a
Explanation: Retargeting improves conversions by re-engaging interested users.
Facebook Ads Library allows:
a) Viewing all active ads ✅
b) Creating ads only
c) Deleting posts
d) Tracking engagement only
Answer: a
Explanation: Ads Library provides transparency and competitor insights.
Analytics & Optimization (31–40)
Facebook Insights provides:
a) Post performance, audience demographics ✅
b) Only followers
c) Ad spend
d) Hashtag performance only
Answer: a
Explanation: Insights help optimize content strategy.
Engagement rate formula:
a) (Engagements ÷ Reach) × 100 ✅
b) Likes ÷ Followers
c) Clicks ÷ Impressions
d) Followers ÷ Posts
Answer: a
Explanation: Engagement rate measures content effectiveness relative to audience.
Facebook Page Roles are used to:
a) Manage permissions ✅
b) Increase followers
c) Boost posts
d) Track insights only
Answer: a
Explanation: Roles define who can manage content, ads, or insights.
Frequency in Ads Manager indicates:
a) Average views per person ✅
b) Total reach
c) Engagement
d) Likes only
Answer: a
Explanation: Frequency shows how often users see the same ad.
Split testing (A/B testing) helps:
a) Compare creatives & targeting ✅
b) Delete ads
c) Schedule posts
d) Track impressions only
Answer: a
Explanation: A/B testing optimizes performance by comparing variables.
Facebook Conversion Tracking requires:
a) Facebook Pixel ✅
b) Boosted post
c) Page like
d) Hashtag research
Answer: a
Explanation: Pixel monitors actions on your website.
Best practice for ad copy:
a) Clear, concise, and compelling ✅
b) Long paragraphs
c) Only hashtags
d) Emojis only
Answer: a
Explanation: Effective copy communicates value and drives action.
Facebook Engagement Ads objective is to:
- a) Increase interactions ✅
- b) Drive website traffic
- c) Generate conversions
- d) Boost videos only
Answer: a
Explanation: Engagement ads aim to get more likes, comments, and shares on your posts.
Facebook Lead Ads are used to:
a) Collect user information directly on Facebook ✅
b) Drive website clicks only
c) Increase followers
d) Boost posts only
Answer : a
Explanation: Lead Ads let businesses collect emails, sign-ups, or inquiries without leaving Facebook.
The “Ad Scheduling” feature allows:
a) Running ads at specific times ✅
b) Posting organic content
c) Increasing followers automatically
d) Changing ad budget automatically
Answer: a
Explanation: Scheduling ensures ads run when the target audience is most active.
Advanced Strategy & Growth (41–50)
Facebook Messenger Ads are effective for:
a) Direct communication & conversions ✅
b) Only boosting posts
c) Only likes
d) Organic reach
Answer: a
Explanation: Messenger Ads drive conversations, inquiries, and conversions.
Facebook Dynamic Ads automatically:
a) Show relevant products to users ✅
b) Boost posts
c) Schedule content
d) Increase organic reach
Answer: a
Explanation: Dynamic Ads retarget users with products they are likely to buy.
The advantage of using Custom Audiences from email lists is:
a) Reach existing contacts with ads ✅
b) Reach competitors only
c) Increase engagement automatically
d) Boost posts
Answer: a
Explanation: Ads target known users, improving conversion potential.
Facebook Engagement Rate can be increased by:
a) Posting valuable & interactive content ✅
b) Using maximum hashtags
c) Only boosting posts
d) Posting randomly
Answer: a
Explanation: High-quality content drives likes, comments, shares, and saves.
Lookalike Audiences work best when:
a) Source audience is high-quality & engaged ✅
b) Source audience is random
c) Only paid ads
d) Only organic posts
Answer: a
Explanation: Lookalikes perform better when based on your best customers.
Retargeting campaigns are most effective for:
a) Converting users who abandoned cart or engaged before ✅
b) Reaching new users only
c) Increasing likes only
d) Posting videos
Answer: a
Explanation: Retargeting focuses on users with prior interest, improving ROI.
Facebook’s “ThruPlay” optimization in video ads:
a) Optimizes for users who watch videos to completion ✅
b) Optimizes for clicks only
c) Optimizes for impressions
d) Optimizes for likes
Answer: a
Explanation: ThruPlay ensures ad is shown to viewers likely to watch full video.
Contests or Giveaways on Facebook help to:
a) Boost engagement & followers ✅
b) Reduce impressions
c) Lower engagement
d) Only drive traffic
Answer : a
Explanation: Contests encourage user participation and sharing, growing reach.
Facebook Stories Ads appear in:
a) Stories feed only ✅
b) Newsfeed only
c) Marketplace only
d) Messenger only
Answer : a
Explanation: Stories Ads reach users in full-screen vertical format, optimized for engagement.
Cross-promoting Facebook content on Instagram:
a) Expands reach & saves content creation time ✅
b) Reduces engagement
c) Only increases ads cost
d) Hides posts
Answer: a
Explanation: Cross-promotion leverages multiple platforms to maximize visibility.