Welcome to Graphifyx’s Google Ads MCQs hub! Whether you’re a student, digital marketer, or preparing for certifications, these 50 MCQs will help you test your knowledge and improve practical skills. Each question comes with answers and brief explanations for better understanding.
Tip: You can also download the full set as a PDF for offline practice!
Table of Contents
- Google Ads Basics (Questions 1–10)
- Campaign Types (Questions 11–20)
- Bidding & Budget (Questions 21–30)
- Optimization & Ad Extensions (Questions 31–40)
- Analytics & Reporting (Questions 41–45)
- Advanced Features & Strategies (Questions 46–50)
Google Ads MCQs for Beginners (50 Questions)
1–10: Google Ads Basics
What does PPC stand for in Google Ads?
a) Pay Per Click ✅
b) Paid Promotion Campaign
c) Personal Paid Click
d) Page Per Click
Answer: a
Explanation: PPC is a model where advertisers pay each time their ad is clicked.
What is the main purpose of Google Ads?
a) Increase organic traffic
b) Run paid campaigns to get leads & conversions ✅
c) Create social media posts
d) Optimize website speed
Answer: b
Explanation: Google Ads allows businesses to appear in search results or display network through paid campaigns.
Which network shows ads on Google search results?
a) Display Network
b) Search Network ✅
c) YouTube Network
d) Gmail Network
Answer: b
Explanation: The Search Network displays ads on Google SERPs when users search for relevant keywords.
Which type of ad is shown on websites across the internet?
a) Search Ads
b) Display Ads ✅
c) Shopping Ads
d) Video Ads
Answer: b
Explanation: Display ads appear on websites within Google’s Display Network.
Which metric shows how often your ad is clicked after being shown?
a) CTR ✅
b) CPC
c) CPM
d) Conversion Rate
Answer: a
Explanation: CTR = Clicks ÷ Impressions × 100; it measures ad effectiveness.
Which of these is a keyword match type?
a) Broad Match ✅
b) Impressions
c) CPC
d) ROI
Answer: a
Explanation: Google Ads supports Broad Match, Phrase Match, Exact Match, and Negative Keywords.
What is Quality Score?
a) Measurement of ad relevance & landing page experience ✅
b) Ad budget
c) Keyword density
d) Number of clicks only
Answer: a
Explanation: Higher Quality Scores reduce CPC and improve ad rank.
Google Ads billing is based on:
a) Number of impressions only
b) Clicks (CPC) or conversions depending on strategy ✅
c) Website speed
d) Number of keywords only
Answer: b
Explanation: Advertisers typically pay per click or per action.
Which ad format is image-based and shown on websites?
a) Search Ad
b) Display Ad ✅
c) Shopping Ad
d) Call-only Ad
Answer: b
Explanation: Display ads are visually appealing and appear on the Display Network.
What is Ad Rank?
a) Your website rank
b) Determines ad position based on bid & Quality Score ✅
c) Number of clicks
d) CTR only
Answer: b
Explanation: Ad Rank decides which ads appear first in the auction.
11–20: Campaign Types
Which campaign type is best for e-commerce products?
a) Search Ads
b) Shopping Ads ✅
c) Call Ads
d) App Ads
Answer: b
Explanation: Shopping Ads display product images, prices, and store info in SERPs.
Video Ads are primarily shown on:
a) Gmail
b) YouTube ✅
c) Display Network only
d) Search Network
Answer: b
Explanation: YouTube is the main platform for video advertising.
Call-only campaigns are used to:
a) Drive phone calls ✅
b) Increase website traffic
c) Show display banners
d) Promote apps
Answer: a
Explanation: Call-only campaigns focus on generating direct calls to your business.
App campaigns are designed for:
a) Increasing app installs ✅
b) Display ads only
c) Video promotion
d) Shopping Ads
Answer: a
Explanation: App campaigns help promote mobile applications across Google properties.
Local campaigns help businesses:
a) Increase app installs
b) Drive foot traffic to physical stores ✅
c) Only display search ads
d) Promote video content
Answer: b
Explanation: Local campaigns target nearby users to visit your store.
Smart campaigns are suitable for:
a) Large enterprises only
b) Small businesses with limited time or expertise ✅
c) Social media marketing
d) YouTube influencers
Answer: b
Explanation: Smart campaigns automate targeting, bidding, and ad creation.
Responsive Search Ads (RSA) allow:
a) Only one headline
b) Multiple headlines & descriptions ✅
c) Image-only ads
d) Video ads only
Answer: b
Explanation: RSAs automatically combine headlines and descriptions for optimal performance.
Dynamic Search Ads (DSA) are based on:
a) Keyword targeting
b) Website content ✅
c) Ad budget only
d) CTR
Answer: b
Explanation: Google generates ad headlines and landing pages based on website content.
Which campaign type shows product inventory in Google SERPs?
a) Search Ads
b) Shopping Ads ✅
c) Call-only Ads
d) App Ads
Answer: b
Explanation: Shopping Ads are used for e-commerce and display product details.
Display campaigns are best for:
a) Direct conversions only
b) Brand awareness & retargeting ✅
c) Shopping only
d) Call-only ads
Answer: b
Explanation: Display campaigns help visually promote products/services across the web.
21–30: Bidding & Budget
CPC bidding means:
a) Pay per 1000 impressions
b) Pay per click ✅
c) Pay per conversion
d) Pay per keyword
Answer: b
Explanation: CPC is the most common bidding method where you pay for each click.
CPM bidding means:
a) Pay per click
b) Pay per 1000 impressions ✅
c) Pay per conversion
d) Pay per keyword
Answer: b
Explanation: CPM is used for awareness campaigns, paying for ad views rather than clicks.
CPA bidding focuses on:
a) Clicks only
b) Conversions like leads or sales ✅
c) Impressions only
d) CTR only
Answer: b
Explanation: CPA allows advertisers to pay only when a desired action is completed.
Target ROAS bidding is used to:
a) Maximize clicks
b) Maximize return on ad spend ✅
c) Reduce budget
d) Increase impressions only
Answer: b
Explanation: ROAS helps optimize campaigns for revenue rather than just traffic.
Which factor influences Cost Per Click (CPC)?
a) Ad Rank & Competition ✅
b) Page load speed only
c) Number of keywords only
d) CTR only
Answer: a
Explanation: Higher competition and lower Quality Score increase CPC.
Daily budget in Google Ads refers to:
a) Amount spent monthly
b) Maximum daily ad spend ✅
c) Total account balance
d) Cost per keyword
Answer: b
Explanation: Daily budget controls how much Google can spend per day.
Enhanced CPC (ECPC) adjusts bids based on:
a) Clicks only
b) Likelihood of conversion ✅
c) Impressions only
d) CTR only
Answer: b
Explanation: ECPC automatically raises or lowers bids to maximize conversions.
Maximize Clicks is a type of:
a) Manual CPC bidding
b) Automated bidding strategy ✅
c) CPA bidding
d) ROAS bidding
Answer: b
Explanation: Google automatically sets bids to get the most clicks within your budget.
Manual CPC bidding allows:
a) Setting bids for each keyword ✅
b) Auto bid adjustments
c) Optimizing only for conversions
d) Bidding per impression
Answer: a
Explanation: Manual CPC gives advertisers control over individual keyword bids.
Bid adjustments can be applied based on:
a) Device, location, time ✅
b) Only device
c) Only keywords
d) Only ad text
Answer: a
Explanation: Adjust bids to prioritize specific devices, locations, or times.
31–40: Optimization & Ad Extensions
Ad extensions are used to:
a) Add additional info like phone numbers, sitelinks ✅
b) Increase CTR automatically
c) Reduce CPC
d) Change ad budget
Answer: a
Explanation: Extensions make ads more informative and clickable, improving CTR and ad rank.
Sitelink extensions allow:
a) Adding links to other pages of your website ✅
b) Only one landing page
c) Displaying video ads
d) Changing ad headlines
Answer: a
Explanation: Sitelinks guide users to specific pages like products, services, or contact pages.
Callout extensions are used to:
a) Highlight unique selling points ✅
b) Add phone numbers
c) Add location
d) Change ad images
Answer: a
Explanation: Callouts add extra text to emphasize features like “Free Shipping” or “24/7 Support.”
Structured snippet extensions provide:
a) Clickable links
b) Categories of products or services ✅
c) Video ads
d) Budget options
Answer: b
Explanation: Snippets show types of services, brands, or products to inform users.
Responsive Search Ads (RSA) help with:
a) Manual bidding
b) Auto testing multiple headlines & descriptions ✅
c) Display ads only
d) Shopping campaigns
Answer: b
Explanation: RSAs dynamically combine headlines & descriptions for best performance.
Ad optimization includes:
a) A/B testing headlines & descriptions ✅
b) Increasing daily budget only
c) Adding more keywords only
d) Ignoring CTR
Answer: a
Explanation: Optimization improves performance by testing variations and refining targeting.
Negative keywords are used to:
a) Increase traffic
b) Prevent ads from showing for irrelevant searches ✅
c) Decrease CTR
d) Increase CPC
Answer: b
Explanation: Negative keywords stop your ads from being shown for unrelated search queries.
Which helps improve Quality Score?
a) Higher ad relevance ✅
b) Lower ad budget
c) Adding more keywords only
d) Reducing landing page content
Answer: a
Explanation: Relevant ads, keywords, and optimized landing pages improve Quality Score.
Landing page experience is evaluated by:
a) Relevance, load speed, mobile-friendliness ✅
b) Number of ads on page
c) Number of images
d) Ad extensions only
Answer: a
Explanation: Google checks if landing pages provide value and a good user experience.
Conversion tracking in Google Ads measures:
a) Impressions only
b) Actions like purchases, sign-ups, calls ✅
c) Clicks only
d) CTR only
Answer: b
Explanation: Tracking conversions helps determine ROI and campaign effectiveness.
41–45: Analytics & Reporting
Which tool integrates with Google Ads for performance tracking?
a) Google Analytics ✅
b) Canva
c) WordPress
d) SEMrush only
Answer: a
Explanation: Analytics tracks traffic, conversions, and user behavior from ad campaigns.
CTR (Click-Through Rate) is calculated as:
a) Clicks ÷ Impressions ×100 ✅
b) Impressions ÷ Clicks
c) Conversions ÷ Clicks
d) Budget ÷ Clicks
Answer: a
Explanation: CTR measures the effectiveness of ad creatives in generating clicks.
Conversion rate formula:
a) Conversions ÷ Clicks ×100 ✅
b) Clicks ÷ Impressions
c) Conversions ÷ Impressions
d) CTR ÷ Impressions
Answer: a
Explanation: Conversion rate shows what percentage of clicks result in a desired action.
Search term report helps to:
a) Identify actual search queries triggering ads ✅
b) Adjust landing pages
c) Design ad images
d) Schedule campaigns
Answer: a
Explanation: It provides insight into user behavior and helps refine keywords & negatives.
Geographic report shows:
a) Ad performance by location ✅
b) Device usage
c) Conversion tracking
d) Budget spent
Answer: a
Explanation: Helps identify which regions perform best to optimize campaigns.
46–50: Advanced Features & Strategies
Remarketing campaigns target:
a) New users only
b) Users who previously interacted with your website ✅
c) Competitor’s audience only
d) Random visitors
Answer: b
Explanation: Remarketing increases conversions by targeting users already familiar with your brand.
Dynamic Search Ads (DSA) automatically:
a) Choose keywords
b) Generate headlines & landing pages based on website content ✅
c) Adjust budgets
d) Optimize CPC only
Answer: b
Explanation: DSA automates ad creation for pages that match search queries.
Campaign Experiments allow you to:
a) Test campaign changes safely ✅
b) Launch new campaigns only
c) Track conversions manually
d) Change daily budget only
Answer: a
Explanation: Experiments help test strategies like bidding, targeting, or creatives without affecting original campaigns.
Responsive Display Ads (RDA) adapt to:
a) Multiple devices, screen sizes & placements ✅
b) Only desktop
c) Only mobile
d) Only YouTube
Answer: a
Explanation: RDAs automatically adjust size, appearance, and format to fit ad inventory.
Automated rules in Google Ads help:
a) Pause, enable, or adjust ads & bids automatically ✅
b) Design ads only
c) Schedule posts
d) Track keywords manually
Answer: a
Explanation: Automation saves time and optimizes campaign performance based on set conditions.