Welcome to Graphifyx’s Instagram Marketing MCQs hub! Whether you’re a student, digital marketer, or preparing for certifications, these 50 MCQs will help you test your knowledge and improve your Instagram strategy. Each question comes with answers and brief explanations for better understanding.
Tip: Download the full set as a PDF to study offline or use in classrooms.
Table of Contents
- Instagram Basics & Strategy (Questions 1–10)
- Content & Hashtags (Questions 11–20)
- Advertising & Campaigns (Questions 21–30)
- Analytics & Optimization (Questions 31–40)
- Advanced Strategy & Growth (Questions 41–50)
Instagram Marketing MCQs
Basics & Strategy (1–10)
What is the primary purpose of Instagram marketing?
a) Selling products only
b) Building brand awareness ✅
c) Hiring employees
d) Tracking SEO
Answer: b
Explanation: Instagram marketing is mainly used to increase brand visibility and engagement.
Instagram’s parent company is:
a) Twitter
b) Meta (Facebook) ✅
c) Snapchat
d) LinkedIn
Answer: b
Explanation: Instagram is owned by Meta Platforms, Inc.
Which Instagram feature allows users to post temporary content for 24 hours?
a) Reels
b) Stories ✅
c) Posts
d) IGTV
Answer: b
Explanation: Instagram Stories disappear after 24 hours unless saved in highlights.
A consistent Instagram content theme helps to:
a) Increase follower count ✅
b) Reduce impressions
c) Block competitors
d) Decrease engagement
Answer: a
Explanation: A consistent aesthetic or theme improves brand recognition and follower engagement.
Which metric shows the number of times your post was seen?
a) Reach
b) Impressions ✅
c) Likes
d) Followers
Answer: b
Explanation: Impressions count total views, including multiple views by the same user.
The best time to post on Instagram depends on:
a) Your audience activity ✅
b) Instagram HQ rules
c) Competitors only
d) Random timing
Answer: a
Explanation: Posting when your audience is most active increases engagement and reach.
Which Instagram feature is primarily used for short-form video content?
a) Stories
b) Reels ✅
c) IGTV
d) Guides
Answer: b
Explanation: Reels are 15–90 seconds short-form videos optimized for discovery.
Instagram Guides are used to:
a) Share long-form content or curated posts ✅
b) Sell products only
c) Track analytics
d) Schedule posts
Answer: a
Explanation: Guides let brands curate posts, tips, or tutorials in a scrollable format.
The bio section on Instagram should include:
a) Brand identity & CTA ✅
b) Only emojis
c) Posts summary
d) Competitor names
Answer: a
Explanation: A clear, engaging bio informs users about your brand and encourages action.
Instagram algorithm prioritizes content based on:
a) Chronological order
b) Engagement & relevance ✅
c) Ads only
d) Hashtag count
Answer: b
Explanation: Instagram ranks content for users based on engagement, relevance, and relationships.
Content & Hashtags (11–20)
What is the ideal length for an Instagram caption?
a) 5–10 words
b) 138–150 characters ✅
c) 300–400 words
d) No limit
Answer: b
Explanation: Short, engaging captions perform better, but longer ones can be used for storytelling.
Branded hashtags are used to:
a) Increase brand awareness ✅
b) Only tag competitors
c) Hide posts
d) Reduce engagement
Answer: a
Explanation: Unique branded hashtags help track campaigns and user-generated content.
Hashtag limit per Instagram post:
a) 5
b) 20
c) 30 ✅
d) 50
Answer: c
Explanation: Instagram allows up to 30 hashtags per post to increase discoverability.
Which content type generally receives the highest reach?
a) Reels ✅
b) Single image posts
c) Text-only posts
d) Stories only
Answer: a
Explanation: Reels are currently prioritized by the algorithm for broader reach.
User-generated content (UGC) helps brands:
a) Reduce content creation cost ✅
b) Track competitors only
c) Delete old posts
d) Lower engagement
Answer: a
Explanation: UGC builds trust and authenticity while reducing content creation effort.
Instagram Carousel posts allow:
a) Multiple images/videos in a single post ✅
b) Only one image
c) Only videos
d) Stories
Answer: a
Explanation: Carousel posts increase engagement and time spent on post.
Alt text on Instagram is used to:
a) Improve accessibility & SEO ✅
b) Hide posts
c) Increase followers automatically
d) Create hashtags
Answer: a
Explanation: Alt text describes images for visually impaired users and can improve discoverability.
What is a high-performing Instagram post metric?
a) Likes only
b) Comments & shares ✅
c) Number of hashtags
d) Followers
Answer: b
Explanation: Engagement metrics like comments, shares, saves show post effectiveness.
Instagram captions with emojis generally:
a) Decrease engagement
b) Increase engagement ✅
c) Hide text
d) Reduce reach
Answer: b
Explanation: Emojis make captions visually appealing and relatable, improving engagement.
The primary benefit of video posts on Instagram is:
a) Better aesthetic
b) Higher engagement ✅
c) Lower impressions
d) Faster posting
Answer: b
Explanation: Video content captures attention longer and often generates more engagement.
Advertising & Campaigns (21–30)
Instagram Ads are managed through:
a) Instagram app only
b) Meta Ads Manager ✅
c) Google Ads
d) Canva
Answer: b
Explanation: All paid campaigns run via Meta Ads Manager for targeting & analytics.
Instagram ad formats include:
a) Stories, Reels, Carousel, Photo, Video ✅
b) Only Photos
c) Only Videos
d) Only Reels
Answer: a
Explanation: Instagram offers multiple ad formats to suit different campaign objectives.
The main targeting options in Instagram Ads are:
a) Age, Location, Interests ✅
b) Number of hashtags
c) Posting time
d) Post length
Answer: a
Explanation: Ads are targeted using demographics, interests, behaviors, and lookalike audiences.
Cost of Instagram Ads depends on:
a) Bid, Audience, Ad Quality ✅
b) Only budget
c) Hashtags
d) Captions
Answer: a
Explanation: Ad cost is influenced by bidding strategy, competition, and ad relevance.
Instagram Ads objective for website traffic is:
a) Awareness
b) Traffic ✅
c) Engagement
d) Conversions
Answer: b
Explanation: Selecting Traffic optimizes ads to bring users to your website.
Lookalike Audiences are:
a) Competitor’s followers
b) Users similar to your existing audience ✅
c) Random users
d) Only email subscribers
Answer: b
Explanation: Lookalike audiences help reach people similar to your best customers.
Which ad metric indicates ROI?
a) CTR
b) CPC
c) ROAS ✅
d) Likes
Answer: c
Explanation: ROAS (Return on Ad Spend) shows how much revenue your ads generate.
Instagram Shopping Ads allow:
a) Direct product purchase from app ✅
b) Only website redirect
c) Only videos
d) Only stories
Answer: a
Explanation: Shopping Ads integrate product catalogs to let users buy directly.
Retargeting on Instagram is used to:
a) Reach new users
b) Reach previous visitors ✅
c) Post organic content only
d) Schedule ads
Answer: b
Explanation: Retargeting converts users who have interacted before.
Instagram ad relevance score affects:
a) Ad delivery & cost ✅
b) Number of posts
c) Likes only
d) Caption length
Answer: a
Explanation: Higher relevance reduces cost and increases performance.
Analytics & Optimization (31–40)
Instagram Insights shows:
a) Post performance, audience demographics, engagement ✅
b) Only followers count
c) Only hashtags
d) Only impressions
Answer: a
Explanation: Insights give data to optimize content and posting strategy.
Best practice for posting frequency:
a) Once a week
b) 3–7 times per week ✅
c) 2–3 times per day
d) Randomly
Answer: b
Explanation: Consistent posting keeps audience engaged without overwhelming them.
Save metric indicates:
a) Users saved your post ✅
b) Users clicked your profile
c) Users shared stories
d) Users liked only
Answer: a
Explanation: Saves indicate valuable content that users want to revisit.
Instagram Story engagement metrics include:
a) Replies, forward taps, exits ✅
b) Likes only
c) Impressions only
d) Followers
Answer: a
Explanation: Story metrics help optimize content for attention and retention.
Posting high-quality visuals affects:
a) Engagement ✅
b) CTR only
c) Follower count randomly
d) No effect
Answer: a
Explanation: Visually appealing content drives higher engagement and shares.
A/B testing on Instagram Ads helps to:
a) Compare different creatives & captions ✅
b) Delete old ads
c) Schedule posts
d) Increase followers automatically
Answer: a
Explanation: Testing improves ad performance and ROI.
Hashtag research helps:
a) Increase discoverability ✅
b) Track competitors only
c) Reduce impressions
d) Change captions automatically
Answer: a
Explanation: Effective hashtags help content reach the right audience.
Instagram algorithm favors:
a) Frequent posting
b) Engaging & saved content ✅
c) Only paid ads
d) Only hashtags
Answer: b
Explanation: Algorithm shows content likely to engage users.
Insights help in:
a) Optimizing posting times ✅
b) Creating posts automatically
c) Changing followers
d) Editing captions automatically
Answer: a
Explanation: Understanding audience behavior improves reach & engagement.
High engagement rate leads to:
a) Better organic reach ✅
b) Lower impressions
c) Lower CTR
d) Random followers
Answer: a
Explanation: Engaging posts get prioritized in feeds by the algorithm.
Advanced & Strategy (41–50)
Influencer marketing on Instagram is used to:
a) Increase brand credibility & reach ✅
b) Reduce engagement
c) Hide posts
d) Track CPC
Answer: a
Explanation: Influencers amplify brand visibility and trust.
Micro-influencers typically have:
a) 10k–100k followers ✅
b) 1M+ followers
c) 1k–5k followers
d) 100–500k followers
Answer: a
Explanation: Micro-influencers engage niche audiences effectively.
Instagram Live helps in:
a) Real-time engagement & Q&A ✅
b) Posting stories
c) Only videos
d) Hashtag research
Answer: a
Explanation: Live sessions build direct connection and trust with audience.
UGC campaigns on Instagram increase:
a) Trust & engagement ✅
b) Followers only
c) Ads cost
d) Impressions randomly
Answer: a
Explanation: UGC leverages content created by users, boosting credibility.
Instagram Shopping is best for:
a) E-commerce brands ✅
b) Personal blogs
c) B2B services only
d) Non-profit organizations only
Answer: a
Explanation: Shopping features directly connect users to product catalogs.
Instagram Reels Ads placement can appear in:
a) Feed, Explore, Stories ✅
b) Only feed
c) Only Explore
d) Only Stories
Answer: a
Explanation: Reels Ads maximize reach across multiple placements.
Story Highlights are used to:
a) Keep important Stories visible permanently ✅
b) Delete posts
c) Increase ads automatically
d) Track followers
Answer: a
Explanation: Highlights showcase evergreen content beyond 24 hours.
A strong CTA on Instagram encourages:
a) Users to take action (buy, visit, sign up) ✅
b) Only likes
c) Only comments
d) Followers to leave
Answer: a
Explanation: Clear CTAs drive conversions and measurable results.
Instagram contests/giveaways help to:
a) Increase engagement & followers ✅
b) Reduce posts
c) Hide content
d) Increase CPC only
Answer: a
Explanation: Contests encourage user participation and sharing, growing reach.
Cross-promoting Instagram content on other platforms:
a) Boosts visibility & traffic ✅
b) Decreases followers
c) Reduces engagement
d) Blocks users
Answer: a
Explanation: Sharing content across channels drives more traffic and engagement.