Welcome to Graphifyx’s Social Media Marketing MCQs hub! Whether you’re a student, aspiring digital marketer, or preparing for interviews, these 50 MCQs will help you test your knowledge and improve practical skills. Each question comes with answers and brief explanations for easy understanding.
Tip: You can also download the full set as a PDF for offline practice!
Table of Contents (H2)
- SMM Basics (Questions 1–10)
- Platform-Specific Questions (11–20)
- Social Media Ads (21–30)
- Analytics & Metrics (31–40)
- Content Strategy (41–45)
- Advanced SMM Concepts (46–50)
Social Media Marketing MCQs for Beginners (50 Questions)
1–10: SMM Basics
What does SMM stand for?
a) Social Media Management
b) Social Media Marketing ✅
c) Search Media Marketing
d) Site Media Management
Answer: b
Explanation: SMM is the use of social media platforms to promote products or services.
Which of these is a primary goal of social media marketing?
a) Creating mobile apps
b) Increasing brand awareness ✅
c) Designing websites
d) Writing blogs only
Answer: b
Explanation: SMM aims to increase brand visibility, engagement, and customer interaction.
Organic social media posts mean:
a) Paid promotions
b) Free content shared without paid advertising ✅
c) Sponsored posts only
d) Ads on Google
Answer: b
Explanation: Organic posts reach users naturally without paying for promotion.
Which platform is best for B2B marketing?
a) Facebook
b) LinkedIn ✅
c) Instagram
d) TikTok
Answer: b
Explanation: LinkedIn is ideal for business networking and B2B marketing.
Engagement in social media refers to:
a) Number of posts
b) Likes, comments, shares, clicks ✅
c) Website traffic only
d) Ad budget
Answer: b
Explanation: Engagement measures how users interact with your content.
A hashtag (#) is used to:
a) Create keywords for SEO
b) Categorize content & increase visibility ✅
c) Link to websites only
d) Design images
Answer: b
Explanation: Hashtags help users discover related posts and join conversations.
Which content type usually gets the most engagement on social media?
a) Text-only posts
b) Images & videos ✅
c) Plain links
d) PDFs only
Answer: b
Explanation: Visual content like images and videos attracts more attention and interaction.
Social listening is:
a) Creating social media ads
b) Monitoring social media conversations about your brand ✅
c) Posting content automatically
d) Measuring website speed
Answer: b
Explanation: Social listening helps brands understand audience sentiment and feedback.
Which metric measures the number of people who see your post?
a) Engagement
b) Impressions ✅
c) CTR
d) Bounce rate
Answer: b
Explanation: Impressions show how many times content was displayed to users.
A social media calendar helps with:
a) Planning posts & campaigns ✅
b) Increasing website speed
c) Designing graphics only
d) Tracking backlinks
Answer: a
Explanation: Planning content in advance ensures consistency and better engagement.
11–20: Platform-Specific MCQs
Instagram’s main content formats include:
a) Posts, Stories, Reels ✅
b) Pins, Boards
c) Groups & Events
d) Videos only
Answer: a
Explanation: Instagram supports static posts, temporary stories, and short Reels videos.
Facebook Ads Manager is used for:
a) Scheduling posts only
b) Creating, managing, and analyzing Facebook & Instagram ads ✅
c) Google Ads
d) Email marketing
Answer: b
Explanation: Ads Manager is the tool to run and monitor paid campaigns.
Which platform is primarily video-focused?
a) LinkedIn
b) TikTok ✅
c) Twitter
d) Pinterest
Answer: b
Explanation: TikTok specializes in short-form video content for engagement.
Pinterest is mainly used for:
a) B2B marketing
b) Visual discovery & inspiration ✅
c) Microblogging
d) Email campaigns
Answer: b
Explanation: Pinterest helps brands showcase products and ideas visually.
Twitter/X is ideal for:
a) Long-form content
b) Real-time news & trends ✅
c) Video courses
d) Product catalogs
Answer: b
Explanation: Twitter/X is used for microblogging, trending topics, and live updates.
LinkedIn posts that perform best usually include:
a) Long text updates, industry insights ✅
b) Memes only
c) Short-form videos only
d) Personal photos only
Answer: a
Explanation: Professionals engage with informative, industry-relevant content.
Facebook groups help with:
a) Building communities ✅
b) Paid ad creation only
c) SEO ranking
d) Scheduling posts
Answer: a
Explanation: Groups foster discussions and brand community building.
Stories on Instagram disappear after:
a) 6 hours
b) 12 hours
c) 24 hours ✅
d) 48 hours
Answer: c
Explanation: Instagram Stories are temporary content visible for 24 hours.
LinkedIn’s primary audience is:
a) Students
b) Professionals & B2B audience ✅
c) TikTok influencers
d) Instagram users
Answer: b
Explanation: LinkedIn is designed for professional networking and career growth.
YouTube is effective for:
a) Image sharing only
b) Video marketing & tutorials ✅
c) Blogging
d) Paid text ads only
Answer: b
Explanation: YouTube is the top platform for long-form video content and tutorials.
21–30: Social Media Ads
CPC stands for:
a) Cost Per Click ✅
b) Clicks Per Campaign
c) Cost Per Conversion
d) Click Performance Count
Answer: b
Explanation: CPC is the amount paid for each ad click.
CPM means:
a) Cost Per 1000 impressions ✅
b) Click Per Metric
c) Conversion Per Month
d) Campaign Performance Measurement
Answer: b
Explanation: CPM measures the cost to show an ad 1000 times.
Retargeting ads show content to:
a) First-time visitors
b) Users who already interacted with your brand ✅
c) Competitor audiences only
d) Email subscribers only
Answer: b
Explanation: Retargeting reminds previous visitors to convert.
A/B testing in social media ads is used for:
a) Comparing two versions of ads to see which performs better ✅
b) Writing captions
c) Scheduling posts
d) Tracking followers
Answer: a
Explanation: A/B testing helps optimize ad performance by testing variations.
Lookalike audiences are:
a) Existing customers only
b) New users similar to your existing audience ✅
c) Competitors’ followers
d) Random users
Answer: b
Explanation: Lookalike audiences help reach potential customers with similar behavior.
Ad relevance score indicates:
a) How much budget is left
b) How relevant your ad is to the audience ✅
c) Number of images in an ad
d) Page speed
Answer: b
Explanation: Higher relevance scores improve ad performance and reduce cost per click.
Call-to-Action (CTA) buttons are used to:
a) Engage users to take specific actions ✅
b) Track keywords
c) Add hashtags
d) Design graphics
Answer: a
Explanation: CTAs like “Buy Now” or “Learn More” guide users to desired actions.
Which metric shows conversions from social ads?
a) CTR
b) ROI ✅
c) Impressions
d) Shares
Answer: b
Explanation: ROI measures return on investment and campaign effectiveness.
Boosted posts on Facebook:
a) Are automatically SEO-friendly
b) Are paid promotions of organic posts ✅
c) Are free
d) Reduce reach
Answer: b
Explanation: Boosting increases visibility and engagement by paying to promote posts.
Which type of content works best for Instagram ads?
a) Text-only posts
b) Images & short videos ✅
c) PDFs only
d) Tweets
Answer: b
Explanation: Visual content attracts more clicks and engagement in Instagram ads.
31–40: Analytics & Metrics
Engagement rate measures:
a) Clicks only
b) Interaction relative to audience size ✅
c) Impressions only
d) Followers gained
Answer: b
Explanation: Engagement rate = (Likes + Comments + Shares) ÷ Total Followers ×100.
Which tool tracks social media performance?
a) Google Analytics ✅
b) Photoshop
c) Canva
d) WordPress only
Answer: a
Explanation: Analytics tools measure clicks, traffic, engagement, and conversions.
CTR (Click-Through Rate) is:
a) Clicks ÷ Impressions ✅
b) Likes ÷ Followers
c) Shares ÷ Impressions
d) Comments ÷ Views
Answer: a
Explanation: CTR measures how many users clicked on a post or ad after seeing it.
Conversion tracking in social media measures:
a) Ad reach
b) User actions like purchases or sign-ups ✅
c) Number of followers only
d) Hashtag performance
Answer : b
Explanation: It tracks actions users take after clicking your ad, showing real results.
Bounce rate in social media campaigns refers to:
a) Users leaving a landing page without interaction ✅
b) Likes per post
c) Shares per post
d) CTR only
Answer: a
Explanation: High bounce rate indicates users did not engage with the content or landing page.
Reach measures:
a) Number of impressions
b) Unique users who saw your content ✅
c) Clicks per post
d) Followers only
Answer: b
Explanation: Reach counts how many individual users saw your content.
A social media KPI is:
a) Key Performance Indicator ✅
b) Keyword Performance Index
c) Known Post Insight
d) Key Post Interaction
Answer: a
Explanation: KPIs track the success of social media campaigns against goals.
Which metric indicates content virality?
a) Likes
b) Shares ✅
c) Impressions
d) CTR
Answer: b
Explanation: Shares show that users are spreading your content, increasing reach.
ROI in social media marketing means:
a) Return on Investment ✅
b) Rate of Interaction
c) Reach of Impressions
d) Retargeting of Interests
Answer: a
Explanation: ROI measures financial gains compared to advertising spend.
Social media audit helps:
a) Plan website SEO
b) Review performance and improve strategy ✅
c) Create new graphics
d) Schedule posts only
Answer: b
Explanation: Audits analyze what’s working, what’s not, and optimize campaigns.
41–45: Content Strategy
Content curation means:
a) Creating only original content
b) Collecting and sharing relevant content from other sources ✅
c) Posting ads only
d) Scheduling posts
Answer: b
Explanation: Curation adds value to followers without creating all content from scratch.
UGC stands for:
a) User Generated Content ✅
b) Unique Graphic Content
c) Universal Growth Campaign
d) Unpaid Generated Clicks
Answer: a
Explanation: UGC is content created by users about your brand, increasing trust.
Which type of post typically gets highest engagement?
a) Text-only posts
b) Interactive polls/quizzes ✅
c) PDFs only
d) Hashtag-only posts
Answer: b
Explanation: Polls and quizzes actively involve users, boosting engagement.
Content repurposing means:
a) Deleting old posts
b) Using existing content in a new format ✅
c) Paid ads creation
d) Writing new blogs only
Answer: b
Explanation: Repurposing saves effort and reaches audiences on multiple platforms.
Optimal post frequency depends on:
a) Budget only
b) Audience behavior & platform ✅
c) Number of hashtags
d) Page color scheme
Answer: b
Explanation: Posting too much or too little can affect engagement; schedule based on audience data.
46–50: Advanced SMM Concepts
Influencer marketing helps:
a) Design websites
b) Promote products through influential users ✅
c) SEO only
d) Schedule posts
Answer: b
Explanation: Influencers expand reach and credibility by recommending products.
Social media funnel includes:
a) Awareness → Consideration → Conversion ✅
b) Ads → SEO → Backlinks
c) Likes → Comments → Shares
d) CTR → Impressions → Reach
Answer: a
Explanation: Funnels guide users from awareness to purchasing decision.
Brand monitoring tools help to:
a) Track brand mentions & sentiment ✅
b) Schedule posts
c) Analyze SEO keywords
d) Design logos
Answer: a
Explanation: Monitoring brand perception online helps manage reputation.
Paid social campaigns are measured by:
a) Likes only
b) ROI, CTR, CPC, and conversions ✅
c) Hashtag count
d) Followers only
Answer: b
Explanation: Metrics like CTR and ROI determine campaign effectiveness.
Which is a key trend in social media marketing for 2025?
a) Text-only content
b) Short-form videos & interactive content ✅
c) Ignoring analytics
d) Unlimited posting
Answer: b
Explanation: Short-form videos, reels, and interactive posts dominate engagement trends.